Field to Fork, a Sheboygan staple, came to us ready for change. With a new focus solely on their restaurant, they were looking to modernize their logo—something fresh and approachable, yet still rooted in who they’ve always been. The iconic fork and wheat stayed, but were reimagined with a more modern, refined style. The palette took a bold new turn, with bright, produce-inspired colors that brought vibrancy and warmth to match the energy of their café.

The identity reflects their deep connection to local farmers and makers, and the spirit of their in-house Bakery, Butcher Shop, Coffee Roastery, and Juice Bar. While they ultimately chose another direction, this concept remains a proud reflection of thoughtful exploration and a vibrant step forward in their evolving story.