Someplace Better came to us with a clear challenge: help more people see Sheboygan County as more than just a place to work. Too many were commuting in without ever considering putting down roots. The goal was to shift that mindset, make the county feel livable, full of opportunity, and easy to imagine as home.

We set out to rebrand from the ground up, creating a visual identity that felt fresh, welcoming, and future focused. The new logo and design system brought warmth and clarity, while the website was built to spark curiosity and showcase what life in Sheboygan County really has to offer.

I led the creative direction across both brand and web, shaping a look and feel that matched the vision of the Sheboygan County Economic Development Corporation. From early concepts to final designs, every detail was crafted with intention to reflect the heart of the community and connect with the talent they hope to draw in.