Services
Art Direction | Storyboarding | Set Design
Bemis
Bemis, a global leader in toilet seat manufacturing, partnered with us to create a wide range of video content, from commercial spots and corporate storytelling to clear, easy-to-follow installation guides.
These projects were a true team effort. From early concepting to final edits, we worked side by side to make sure every piece aligned with the broader campaign vision. I played a hands-on role throughout—shaping storyboards, presenting concepts, sourcing props, building sets, scripting, and guiding both our team and on-camera talent through each shoot.
It was all about hitting the mark with intention, making sure every frame told the right story and supported the goals of the campaign. The collaboration, energy, and shared commitment behind the scenes made this work not only successful, but deeply rewarding to create.
Bidet Campaign
Bemis came to us with a challenge: create a commercial that was equal parts clever and informative, highlighting the benefits of bidet use in a way that felt fresh and unforgettable. Inspired by their playful slogan, Water Does It Better, we leaned into a concept-first approach that brought humor, clarity, and polish to the screen.
Our team worked closely to shape a story that didn’t just entertain, but genuinely shifted perception. Every scene was carefully crafted to strike the right balance—smart, a little cheeky, and never over the top. From scripting and casting to set design and shot planning, we brought the vision to life together. The result was a bold, memorable campaign that reflected Bemis’s innovative spirit and reimagined how we talk about modern bathroom routines.
NextStep2 Campaign
To showcase the parent-friendly features of the NextStep2® potty training seat, Bemis wanted more than a product demo—they wanted to connect with the real challenges of raising a toddler. We leaned into storytelling and brought the piece to life through the eyes of the child, using humor and honesty to capture the ups and downs of potty training. With a young actor at the center of the story and a perfectly cast voiceover to match, we delivered a spot that’s both heartwarming and effective, highlighting how NextStep2® makes independence easier for kids and life simpler for parents. The final video struck the right balance of charm and clarity and left the Bemis team thrilled.
Made in America Campaign
Bemis came to us with a simple request: bring their Made in the USA story to life through interviews with their team. Rather than taking a standard approach, we saw an opportunity to make it feel more personal, modern, and memorable. We designed a warm, inviting set using soft lighting, stacks of product pallets, and their branded showroom as a backdrop—turning a familiar space into something fresh and thoughtfully styled. The result was more than a polished video—it was a celebration of the people behind the product, filled with honest reflections on the value of American manufacturing. The Bemis team was proud of the outcome, and we were too.
Product Installation & Showcase Videos
Bemis came to us with a range of needs, including product showcase videos, installation tutorials, and supporting photography. Each project came with clear technical requirements and key messages to highlight. I collaborated closely with our team and the Bemis creatives on set to guide the visual direction and ensure everything we captured on video and in photos was accurate, intentional, and on brand. Set design was a shared effort, with our team transforming the space to suit each product while I helped lead the process and worked alongside our videographer and photographer to bring the creative vision to life. The result was a suite of content shaped by strong collaboration, thoughtful execution, and consistency across every detail.
