When Sargento unveiled their bold new rebrand, they needed a website to match. They needed something vibrant, fun, and full of flavor, just like the brand itself. They came to us with a clear challenge: bring their refreshed identity to life online in a way that felt seamless, strategic, and undeniably Sargento.

From the earliest concepts to the final designs, I worked closely with their marketing team to shape the direction of the site. Every page was crafted with care, grounded in research, testing, and a deep understanding of what their audience needed to feel the moment they landed on the site. With multiple rounds of feedback and alignment across legal and executive leadership, we built an experience that not only checked every box, it exceeded expectations.

This was a true team effort, built on collaboration, strategy, and a shared passion for getting it right. And with a tight deadline to align with a major campaign launch, we delivered a finished product that felt fresh, intuitive, and right on time.