This brand was built for the bold. Sully’s Ride Shop came to us with a vision fueled by grit, adrenaline, and a tight-knit community. The challenge: capture the freedom of motorcycle culture without leaning into cliché. Something raw, but refined.

That spirit carried into every part of the process. I collaborated closely with our marketing team, bouncing around ideas, refining directions, and pushing the concept until it hit the right note. From the sharp, iconic logo to the raw textures and restrained color palette, every element was designed to feel intentional and untamed.

I led the brand development and web design, ensuring the look and feel carried through every touchpoint. Loud where it needed to be. Clean where it counted.

The final result isn’t just a brand that sells gear. It creates space for a community, celebrates the ride, and delivers a visual experience that hits with just the right amount of attitude.