This brand was built to move. Fast, fearless, and unapologetically bold. Sully’s Ride Shop came to us with a vision rooted in community, adrenaline, and grit. My role was to translate that energy into a visual identity that captured the edge and freedom of motorcycle culture without feeling cliché.

I collaborated closely with our marketing team throughout the process, bouncing around ideas, refining directions, and pushing the concept until we landed on what felt right. From the sharp, iconic logo to the raw textures and restrained color palette, every element was designed to feel intentional and untamed.

I led the brand development and web design, ensuring the look and feel carried through every touchpoint. Loud where it needed to be. Clean where it counted.

The final result isn’t just a brand that sells gear. It creates space for a community, celebrates the ride, and delivers a visual experience that hits with just the right amount of attitude.